Sydskånska Nationen

About

This project consisted of recreating a visual identity and updating the branding to be more up to date and modern. While keeping certain elements such as logo and colors, the profile was renewed and adapted to a new generation of students as the target group.

The redesign consisted of not only a visual identity, but updating and streamlining printed media, digital media as well as merchandise to reflect the current design. Drawing inspiration not only from current trends in fashion and design, user research was important to match a niche target group. The research was done with focus groups, interviews as well as closely studying trends amongst brands.